Graphic and Visual Design

Projects exploring different aspects of and concepts in visual design for Principles of Visual Design course

 

Personal Logos

We were tasked with creating a logo that integrates our full name into a unified whole using typefaces and graphic enhancements.

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Flamingo I

When I was younger, my peers used to call me "Beatrice Flamingo." Using this nickname as inspiration, I began my first iteration of my logo. Intending to keep the design simple and scalable, I refrained from adding details to the design.

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Flamingo II

Following the first iteration of the flamingo, I decided to change the type face and add more details to the flamingo. While this version is not scalable as a logo into smaller dimensions, it incorporated more playfulness in design.

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Frames

I chose to use a pair of glasses in another iteration of my logo design because my clear frames is often a conversation-starter. The muted pink and oversized, imperfect shape of the frames are more indicative of a brand identity than the actual frames.

 

 

Black and White Composition

Water Droplet, using rhythm and balance.

Water Droplet, using rhythm and balance.

Girl Saluting, using figure-ground composition.

Girl Saluting, using figure-ground composition.

Jagged, using rhythm and repetition.

Jagged, using rhythm and repetition.

Birds, using rhythm and emphasis.

Birds, using rhythm and emphasis.

 

 

Photography

We were instructed to choose our favorite song or poem and create and capture photographs that somehow represented the words or lyrics visually. I chose "Gold" by Penny and Sparrow.

Pulling my clothes, none of which fit

Bringing back us meeting as kids

Covered up red, figured our fame

Honor your death making my name

All of my guilt and the way that I'm built

I don't sleep so well

All of that hope, the end of a rope

Swinging on cue, I'll be mimicking you

And the way you felt

When I know what you know, it's an easy let-go

Covered in gold, forgetting my skin

I recall you, I recall when

Pulling your shirt up over your head

Laughing, gets stuck, gets stuck in bed

All that I do is a shadow of you

And the light you make

I'm turning my face away from the shade

Swaying on cue, I'll be mimicking you

And the way you shake

You're a difficult love, I'm a narrow escape

All that I do is a shadow of you

And the light you make

I'm turning my face away from the shade

Swaying on cue, I'll be mimicking you

And the way you shake

You're a difficult love, I'm a narrow escape

Covered in gold, forgetting my skin I recall you, I recall when

I wanted to capture the feelings that I believe are associated with the song, “Gold”, by Penny and Sparrow. I don’t know what message the artist intended to convey with this song, but I feel wistfulness and nostalgia when listening to this song. The lyrics convey much of this feeling, but the soft tones of the music complement and contribute to the feelings as well. The gold tones in the photographs directly mimic the lyric: “Covered in gold, forgetting my skin.”

I shot these photographs at sunrise to give a sense of contemplative calm before the day awakens and to allude to the lyric: “All of my guilt and the way that I’m built I don’t sleep so well,” with the assumption that thoughts and memories are keeping the artist awake until sunrise.

The smooth contrast of the shadows and bright spots in the second photograph represent the lyric: “All that I do is a shadow of you And the light you make I’m turning my face away from the shade.”

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Assuming that the song was written for a once-loved one, I photographed my roommate in a contemplative state to emulate the artist’s lost love.

All of the photographs have some sort of reflection in them: the first photograph shows a horizontal reflection of the buildings, the second photograph shows the reflection of a room in the balloon, and the third photograph shows the reflection of the sunrise in the office building in the background. Using a glass prism to capture these reflections, I chose reflection as a theme because of the lyric: “Swaying on cue, I’ll be mimicking you.”

I also think that the reflection shows a look into the past, representing nostalgia and wistfulness, “I recall you, I recall when,” but also shows a reflection of the current environment.

 

 

Print Design I

We were given a plain text document with standard copy and no visual instructions other than “make this into a spread with facing pages.” I chose one serif typeface to create a uniform, formal design but introduced jagged, diagonal color swatches to make it feel more approachable.

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As a follow-up project, we were given another set of copy along with images. Based on the amount of copy and images we were given, I decided to create a magazine-inspired spread. I used the same serif typeface for heading, subtitle, and body copy, but I used a sans serif as the quote font along with bold, playful colors and shapes to cut through the dense text.

 

Print Design II

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Abstract Color

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Digital Collage

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